A coalition that became an organization.
Culture of Cleanliness was founded in 2022 out of an EPA Gulf of Mexico Division Grant Coalition formed by Groundwork New Orleans, Water Wise Gulf South, Healthy Community Services, Bunny Friend Neighborhood Association, Greater Treme Consortium, and Everything Business Social Culture. The coalition operated as a Stormwater Management Campaign in Treme, the Upper 9th Ward, and the 7th Ward.
At the conclusion of that campaign, Gregory N. Swafford, B.A. co-founded Culture of Cleanliness with formal 501(c)(3) status and pivoted the organization to confront the environmental justice issues plaguing New Orleans East. Today we organize community-led environmental stewardship in New Orleans — building a culture where cleanliness is a normalized behavior beginning with the government and ending with the people.